Privacy Policy & GDPR

Download our privacy policy below:


Cookies Policy

Our website uses cookies. By using our website and agreeing to this policy, you consent to our use of cookies in accordance with the terms of this policy. If you do not agree please leave the site.

Websites own cookies

We use only session cookies on this website. We may send to you the following cookies:

(1) JSESSION_ID cookie - alive for your session only if the site is dormant for 30 mins in your browser the sessions elf ends
(2) BACK-URL cookie - alive for your session only if the site is dormant for 30 mins in your browser the sessions elf ends
How we use these cookies

We may use the information we obtain from your use of our cookies for the following purposes:

(1) to recognise your computer when you visit our website;
(2) to improve the website's usability;

Third party cookies

Google Analytics

Summary

If you do not want the website to use its own cookies then please use the disable cookies button below, bu tthis may affect your browsing experience.

Optima Consultancy, Company Reg Number: 12603580

Reg Address: 6&7 St.Chads Court, School Lane, Rochdale, Greater Manchester, OL16 1QU

Cookie Policy

Effective Date: 22-Sep-2022
Last Updated: 22-Sep-2022

What are cookies?
How do we use cookies?
Types of Cookies we use
Manage cookie preferences
Cookie Settings

You can change your cookie preferences any time by clicking the above button. This will let you revisit the cookie consent banner and change your preferences or withdraw your consent right away.

In addition to this, different browsers provide different methods to block and delete cookies used by websites. You can change the settings of your browser to block/delete the cookies. Listed below are the links to the support documents on how to manage and delete cookies from the major web browsers.

Chrome: https://support.google.com/accounts/answer/32050

Safari: https://support.apple.com/en-in/guide/safari/sfri11471/mac

Firefox: https://support.mozilla.org/en-US/kb/clear-cookies-and-site-data-firefox?redirectslug=delete-cookies-remove-info-websites-stored&redirectlocale=en-US

Internet Explorer: https://support.microsoft.com/en-us/topic/how-to-delete-cookie-files-in-internet-explorer-bca9446f-d873-78de-77ba-d42645fa52fc

If you are using any other web browser, please visit your browser’s official support documents.

Force24 Cookies & Tracking

Our organisation utilises Force24’s marketing automation platform.

Force24 cookies are first party cookies and are enabled at the point of cookie acceptance on this website. The cookies are named below:

  • F24_autoID
  • F24_personID

They allow us to understand our audience engagement thus allowing better optimisation of marketing activity.

f24_autoId – This is a temporary identifier on a local machine or phone browser that helps us track anonymous information to be later married up with f24_personid. If this is left anonymous it will be deleted after 6 months . Non-essential, first party, 10 years, persistent.

f24_personId – This is an ID generated per individual contact in the Force24 system to be able to track behaviour and form submissions into the Force24 system from outside sources per user. This is used for personalisation and ability to segment decisions for further communications. Non-essential, first party, 10 years, persistent.

The information stored by Force24 cookies remains anonymous until:

  • Our website is visited via clicking from an email or SMS message, sent via the Force24 platform and cookies are accepted on the website.
  • A user of the website completes a form containing email address from either our website or our Force24 landing pages.

The Force24 cookies will remain on a device for 10 years unless they are deleted. 

Other Tracking

We also use similar technologies including tracking pixels and link tracking to monitor your viewing activities 

Device & browser type and open statistics

All emails have a tracking pixel ( a tiny invisible image ) with a query string in the URL. Within the URL we have user details to identify who opened an email for statistical purposes.

Link Tracking

All links within emails and SMS messages sent from the Force24 platform contain a unique tracking reference, this reference help us identify who clicked an email for statistical purposes.